Analytics

Tracking the performance of your website is the only way to keep up with the ever changing market. New applications, browsers and programs are emerging every day. Your business needs a support system that can react to these new developments as they hit the market. Our team at Next Digit has over 25 years of combined experience with Internet protocol, data segmentation, website analytics and data mining.

We are an industry leader when it comes to tracking visitor data enabling us to determine the quality of your website traffic. We use this information to fine tune your website and marketing campaigns which increases overall productivity. We also partnered with Google Analytics which allows us to employ other state of the art search engine optimization techniques for our clients.

Here is a list of several types of data we can track on your website.

1. Country, City, and IP-based location origin -

Knowing a clients location enables you to determine where your products are selling.

2. Computer screen dimensions and screen color depth -

Browsing your website is much easier for clients if your site is compatible with their computer.

3. Language of the visitors browser -

Knowing the native languages of site users will let you know when it’s time to offer your site in another language.

4. Whether Java, Flash or other programs are installed on your customers computer -

This information can let you know whether to include Flash or Java on your site.

5. Keyword search information as well as where each visitor came from -

Evaluate your marketing campaigns by determining how visitors arrived at your site.

6. Abandoned Cart Data (if configured properly) -

Determine why certain products are not selling. Are package deals more popular than individual components?

7. Additional data such as the title of the current document, document URI’s hostname, document URI’s path and query option, URI of the referring page as well as other custom data as needed.

The possibilities are endless with the amount of information we can collect about your website. NEXT DIGIT monitors your website traffic and translates the data so you can determine what sales and marketing tactics are truly successful. Check out our video on Google Analytics to learn more.