Analytics

NEXT DIGIT specialists boast of a combined experience of over 25 years in data segmentation, website analytics and data mining. We are an industry leader in tracking visitor data such as where they came from, what they did on your website and whether they completed the conversion goal on your website.

To deliver a more superior search data and user interaction in your site, NEXT DIGIT has partnered with Google Analytics. This partnership empowers our clients to optimize PPC (Pay Per Click Management) and SEO (Search Engine Optimization) campaigns. One of the features of the latest release of Google Analytics API allows developers and SEMS to pull out data from Google.

Below is a list of some of the type of data that we track:

Country, City, and IP-based location origin
Title of the current document
Document URI’s hostname
Document URI’s path and query option
URI of the referring page
Computer screen dimensions
Computer screen color depth
Character set of the document being viewed
Default language of the browser
Whether Java is enabled
Whether Flash is installed and its version
Keywords used while searching
Whether traffic is paid vs. Organic
Abandoned Cart Data (if configured properly)

NEXT DIGIT monitors your website’s traffic and translates the data it gathers in terms of goals met and the performance of your keywords. To know more about Google Analytics, please watch this video.