Course Outline: Advanced Internet Marketing

Search Engine Optimization:
Creating or improving a website so that it will do well in organic search engine results pages(SERP's).  SEO helps websites for long term goals to rank on the first of pages of major search engines such as Google, Yahoo, Bing(formerly MSN).

Social Media Marketing:

To market your website through the MySpace, Twitter, blogs, LinkedIn, Facebook and YouTube. Here you will accomplish brand and marketing communication goals.

Pay Per Click:
A way to advertise your website by posting an ad on the result page of the search engine. It is considered a great way to drive targeted traffic to your site because you only pay for actual clicks on the website ad.  

Web Analythics:

Analyzing and tracking data from the website to evaluate which marketing technique and tools will best help your website succeed online. 

Search Engine Optimization (Advanced)

• On Site Optimization
• Keyword research
• Content creation
• Link Building (advanced)

Pay per Click Ad Management (PPC)

•   In Introduction to Pay Per Click Marketing
•   Pay Per Click Campaign Preparation
•   Introduction to Google AdWords/  How to Set Up and AdWords Account
•   An Introduction to Yahoo! Search Marketing
•   How to Set Up a Yahoo! Sponsored Search Account
•   Keyword Research for PPC Campaigns
•   Ad Copy Creation for PPC Campaigns
•    Landing Page Creation for PPC Campaigns
•    PPC Campaign Conversion & ROI Measurement
•    Integrating Your Keywords / Using Keywords in PPC Campaigns / Tracking Your Keyword Traffic
•  Measure ROI on PCC