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Search Engine Friendly Web Designs:
Business owners often hire
inexperienced site developers in their rush to establish a presence on
the web. Unfortunately many of these websites are not designed with
search engine optimization in mind. Even the most well designed and
visually attractive website will do your company little good if it fails
to attract visitors.
A poorly designed website will be
buried under hundreds of thousands of websites that compete for the same
customers. At Next Digit we create sites that are not only well
designed and functional but attract visitors as well. Unlike other SEO
companies we will also help you employ tactics that turn the visitors to
your website into paying customers.
If you are considering hiring a web
designer you need to be aware of a few problems you may encounter. Here
are the top 10 mistakes that you should watch out for:
1. Duplicated Content
Some lazy web designers resort to copy
and paste practices. This practice will lower your page ranking as
search engines place a higher value on original content and web
structure. A quality website design company will address these issues
immediately.
2. Too many graphics
Websites with too many graphics have
dismal rankings due to the slow loading speed caused by pictures. This
results in information that search engines are unable to rate.
3. Complete Flash Website
Search engines cannot comprehend
information presented in Flash. As a result, information stored in these
types of files are not accounted for when search engine ranks are
compiled.
4. Hidden Text
The use of hidden text is against
search engine guidelines. Websites found to be using this illegal tactic
face immediate disbarment from all search engine results, quashing your
Internet investment completely.
5. Unreliable servers/hosts
Spotty web connections and unreliable
hosts will affect how your site is rated. If your site shows error
messages when it is read by search engine crawlers your rating will
drop. Error messages are caused by dead links and improper page headings
and are easily avoided by experienced web designers.
6. Not enough deep links
The lack of external links to outside
web pages will cause websites to be dropped from search engine results
in a span of two months. Websites that do not have enough outside links
and references lack the quality needed for a high page ranking.
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