Next Digit, Inc.

Search Engine Friendly Web Designs:

Business owners often hire inexperienced site developers in their rush to establish a presence on the web. Unfortunately many of these websites are not designed with search engine optimization in mind. Even the most well designed and visually attractive website will do your company little good if it fails to attract visitors.

A poorly designed website will be buried under hundreds of thousands of websites that compete for the same customers. At Next Digit we create sites that are not only well designed and functional but attract visitors as well. Unlike other SEO companies we will also help you employ tactics that turn the visitors to your website into paying customers.

If you are considering hiring a web designer you need to be aware of a few problems you may encounter. Here are the top 10 mistakes that you should watch out for:

1. Duplicated Content

Some lazy web designers resort to copy and paste practices.  This practice will lower your page ranking as search engines place a higher value on original content and web structure. A quality website design company will address these issues immediately.

2. Too many graphics

Websites with too many graphics have dismal rankings due to the slow loading speed caused by pictures. This results in information that search engines are unable to rate.

3. Complete Flash Website

Search engines cannot comprehend information presented in Flash. As a result, information stored in these types of files are not accounted for when search engine ranks are compiled.

4. Hidden Text

The use of hidden text is against search engine guidelines. Websites found to be using this illegal tactic face immediate disbarment from all search engine results, quashing your Internet investment completely.

5. Unreliable servers/hosts

Spotty web connections and unreliable hosts will affect how your site is rated. If your site shows error messages when it is read by search engine crawlers your rating will drop. Error messages are caused by dead links and improper page headings and are easily avoided by experienced web designers. 

6. Not enough deep links

The lack of external links to outside web pages will cause websites to be dropped from search engine results in a span of two months. Websites that do not have enough outside links and references lack the quality needed for a high page ranking.